Spence Diamonds: Always Cut for Optimum Glimmer
Visibly Better Diamonds, Obviously Better Prices
Harvard Business School calls it “vertical integration,” but back when they were inventing it, Doug Spence, founder of Spence Diamonds, and Sean Jones, CEO of Spence Diamonds, called it “searching for the headwaters of the Nile.”.
Yes, Doug Spence and Sean Jones felt they were explorers like Burton and Speke, or Stanley and Livingstone, as they penetrated the dark jungle of diamond wholesalers, brokers, agents and consortiums looking for the coveted “first look” position.
It took Doug and Sean 11 years to earn the position that would enable them to provide the world’s most lovely diamonds at the world’s cheapest price.
This is possible just due to the fact that our Spence diamond purchasers are the first to see the newly-cut diamonds each day. Put five hundred expert diamond purchasers in a room filled with diamonds and they’ll all choose specifically the very same stones. The best diamonds go to the purchaser who gets “first look.”.
Right here’s exactly what it requires to win “first look”:. 1: Always, constantly, constantly do specifically what you stated you would do. This is incredibly vital when you’re asking consent to examine, purchase and carry gems worth $850,000 an ounce. Spence won acceptance into the inner circle in just 11 short years, a record.
2: Be able to pay completely instantly. If you ask for even 24 hours to pay, the price increases. Due to the high cost of diamonds, time is rather actually money in the diamond-cutting company. The faster a diamond cutting home gets paid for their freshly-cut diamonds, the sooner they can reinvest that money in rough diamond crystals that need to be cut and polished.
3: Have a diamond purchaser standing by at all times.
Spence is the only business going to fulfill all 3 requirements.
Believe us, it isn’t really easy. We couldn’t do it either if we had to supply a huge chain of jewelry shops in shopping centers. The majority of the huge chains have at least 400 locations. The most significant has nearly 2,000 shops. The bureaucracy of these huge companies - and the sheer volume of diamonds they need - makes it impossible for them to purchase diamonds like Spence Diamonds.
The Spence diamond purchaser gets first look at the freshly-cut diamonds each day, due to the fact that Spence is the only business going to supply a buyer who can pay on the spot. The diamonds we leave behind are offered to brokers who offer them to wholesalers who offer them to dealers who offer them to business diamond purchasers who send them to their shops all over the world. And each of the middlemen who touches the diamond adds a little markup.
Spence removes all these middlemen so you can get first look diamonds at the lowest possible price. (Quality for quality, our price is normally 16 to 19 % better.).
Our several thousand prototype engagement rings are on display in each of our 7 brick-and-mortar display rooms. We ‘d have more than $112,000,000 invested in inventory and the lugging expenses would force us to raise our rates if each of these was solid gold with genuine diamonds. So we built a state-of -the-art manufacturing center that allows us to create jewelry on need.
Harvard calls it “just-in-time inventory ” and “perfect vertical integration.”.
We call it “low overhead” and “no middlemen.” Our clients win.
Diamond Cut— the most vital of the 4Cs:. The shine of a diamond will be determined by its cut.
The science is remarkable: light is collected through the table, then bounced from facet to facet within the diamond as though it were in a house of mirrors. When all the light converges in the heart of the stone, it radiates outward through the crown facets in a silent explosion of scintillation. Twinkle. Glimmer. Glitter. Cut. Cut. Cut. Every diamond cutter knows how to do this. The geometry isn’t really a secret, so do not be misled by all the embellishment about “master cutters” and other such nonsense. The basic reason that 99.71 percent of all diamonds are cut incorrectly is due to the fact that diamonds are offered by weight and at $850,000 an ounce, there is powerful temptation to fudge the positioning of the features so that the completed diamond will be heavier. The diamonds that are cut effectively are the ones whose natural shape makes it possible for the diamond cutter to optimize their weight without misaligning any features.
And now you understand why Doug Spence and Sean Jones made it their life’s work to achieve “first look” position. The purchaser who gets “first look” at the freshly-cut diamonds will constantly choose the ones whose natural shape made it possible for them to be cut for maximum shine. And that, gentle reader, is the pedigree of every Spence diamond.
Every Spence diamond is cut correctly - for maximum sparkle - due to the fact that Spence diamond purchasers constantly get “first look.”.
Through the business’s high degree of vertical integration, Spence Diamonds is proud to offer its customers the best possible value and the market’s most detailed warranty. More details on Spence Diamonds, Canada’s biggest Canadian-owned diamond expert, can be discovered at spencediamonds.com.